Food for Sport: The Winning Formula

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Training & Conferences

15th September 2010Nanotechnology in Food: Advances in Ingredient Functionality »
21st September 2010Bone Health: Opportunities and Challenges for the Food Industry »
6th October 2010 to 7th October 2010A Practical Guide to Soups, Sauces and Dressings »
6th October 2010Food for Sport: The Winning Formula »
13th October 2010The Changing Landscape of Sweeteners »

Innovation and Development / Food Regulations / Nutrition and Sensory / Product Development / Ingredients / Sensory and Consumer / Nutrition / Conferences /

Description

Sport plays a huge role in everyday life, from the feel-good factor and health benefits of keeping fit and active to the inspirational effect of major sporting events. Government initiatives are in place to encourage the general population to increase their physical activity, and people of all ages and from all walks of life can find a level of sporting activity suitable for them.

A variety of ingredients exist which consumers understand to be beneficial for general physical and sporting performance. Food and drink products containing these ingredients, that portray fit and active imagery, provide food and supplement manufacturers with a focussed niche in which to position their products. Target consumers for sports products range from world-class elite athletes honing their performance, to enthusiastic amateurs interested in products aimed at energy release, hydration and recovery after physical
exertion. The plethora of sporting events taking place over the next few years, including the Rugby World Cup in 2011, The UEFA European Football Championships in 2012 and the 2012 Olympics, offers a huge opportunity for food and drink manufacturers to capitalise on “sports fever”.

Food for Sport: The Winning Formula is a one-day conference that will provide an overview of the market for products projecting a sports performance-related image, and health claims currently used in this area. The key performance areas of hydration, energy release and post-sports recovery will be explored both from the technical angle, and with industry-based examples to demonstrate what has been successful in the mass market. The regulatory position with respect to health claims and labelling in Europe will also be explained.

Key highlights

Market overview of the products and ingredients currently positioned in the sports arena
Explanation of the technical basis behind the nutritional approaches that form the cornerstones of sports nutrition – energy release, hydration and recovery
Examples of ingredients that target these key aspects of sports nutrition
Explanation of the regulatory position for labelling of products aimed at the mass sports-related market.

Outstanding venue

Food for Sport: The Winning Formula will be held at the new Surrey Sports Park, Guildford, Surrey. Owned by the University of Surrey, this multi-million pound facility is one of Europe’s premiere sites for elite sport, physical activity, well-being and leisure. Open to the public, as well as students, Surrey Sports Park's outstanding facilities include a Health & Fitness Centre, Swimming Pool, Indoor Racquet Sports Courts, Tennis Courts, Sports Arenas, a Climbing Centre, Football/Rugby Pitches, Sprint Tracks and much, much more. As part of the conference package, delegates will have free use of the Climbing Centre and Olympic-sized Swimming Pool immediately after the conference. Click here to visit Surrey Sports Park's website.

Click here for directions to the venue. NOTE: Please do not use Google Maps as it is inaccurate.

Surrey Sports Park - Olympic-sized Swimming Pool

» Show prices in £ € $

Overview

Programme

08.30	Registration and Refreshments
09.00	Welcome Dr Martin Wickham, Head of Nutrition, Leatherhead Food Research Introduction by the Chair Dr Kevin Tipton, Professor of Sport, Health and Exercise Science, Department of Sports Studies, University of Stirling
09.15	Focus on sport: From product to claim Dr Roberta Re, Nutrition Research Manager, Leatherhead Food Research Roberta will focus on products which are aimed at sporting performance. She will give examples of food and drink products currently on the market, highlight the claims they make and discuss them from both a nutritional perspective as well as consumer understanding of the claim. Delegates will gain a snapshot view of the sports market, and an insight into opportunities for future growth.
09.50	Introduction to energy release Speaker tbc
10.30	Reformulation for improved energy release Dr Catherine Lefranc-Millot, Scientific Communications Manager, Roquette
11.00	Refreshments
11.35	Hydration and performance Dr Stuart Galloway, Senior Lecturer, Department of Sports Studies, University of Stirling
12.15	Case study: Fluid provision to maintain hydration and improve performance Dr Gareth Wallis, Principal Scientist, New Product Research, Lucozade Sport, Glaxo SmithKline Nutritional Healthcare Future Group
12.45	Lunch
13.30	Influence of Protein for Recovery from Exercise Dr Kevin Tipton, Professor of Sport, Health and Exercise Science, Department of Sports Studies, University of Stirling Proper recovery from exercise is important for elite athletes and those exercising for health. The term 'recovery' has many aspects. Protein stimulates muscle protein synthesis following exercise thus contributing to repair and rebuilding. Adaptations of muscle to exercise also are enhanced by protein. Protein also may play a role in other aspects of recovery.
14.10	Case study: Recovery and scientific advances Simon Jurkiw, Research & Education Manager, Maxinutrition
14.40	Refreshments
15.00	What women want: Defining the female opportunity within the sports category Tom Ellis, Strategy & Research Director, 1HQ Brand Agency Historically, the sports (and energy) food and drink category has been very masculine. Future success and growth will partly be defined by how well brands in this arena target women. The challenge is to translate the male potency cues of success and status into language that better reflects female drivers and rewards. 1HQ will demonstrate how brands can better engage with this key audience in the future. Tom will share: Thoughts on the current marketplace and the big opportunities for brands in targeting women Deeper insight into the female audience and how their aspirations differ to their male counterparts Some semiotic cues brands can use in packaging and branding to better cue relevant benefits Direction on how brands can best leverage these insights to innovate in this arena
15.30	Legislation relating to sports products with particular emphasis on health claims Dr Jenny Pfleger, Regulatory Services, Leatherhead Food Research
16.15	Close

Speakers

	Dr Roberta Re, Section Manager, Nutrition Research, Leatherhead Food Research Roberta graduated in 1995 from the University of Palermo Italy, where she completed a Doctorate in Pharmacy, after which she spent a year at the University of California Berkeley before commencing a PhD in Biochemistry at King's College London at the Wolfson Centre for Age-Related Diseases. In 2001 she joined the MRC-HNR as a Survey co-ordinator of the National Diet and Nutrition Survey. Having spent several years in a research environment, her interest has focused on the investigation of functional foods and their relationship to a number of health-related issues. Prior to joining Leatherhead in 2007, Roberta spent several years working as a Business Manager for a biotech company associated with the University of Cambridge, where she gained business and marketing experience. She is now the manager of the Nutrition Research department which performs human intervention studies for efficacy and health claim substantiation, as well as GI testing.
	Dr Catherine Lefranc-Millot, Scientific Communications Manager, Roquette Dr Catherine Lefranc-Millot, Vet.D, Ph.D, joined Roquette in 2005 as Scientific Communications Manager at the Nutrition Direction. Products such as dietary fibres, polyols, proteins or microalgae are at the heart of her sphere of interest, with some focus among other things on digestive tolerance, glycaemic responses, intestinal ecology and health, weight management and satiety. She is also a member of different Expert Groups or Scientific Committees in France (IFN) and in Europe (ILSI). Prior to working for Roquette, she managed Research and Development on Nutritional and Health ingredients in a French dairy company, spending several years working in the area of milk peptides and proteins with specific biological activities.
	Dr Gareth Wallis, Principal Scientist, New Product Research, Lucozade Sport, Glaxo SmithKline Nutritional Healthcare Future Group Gareth supports the Lucozade Sport innovation programme through the development of innovative new product research and health claim opportunities. Gareth holds a PhD from the University of Birmingham (UK) where his research focussed on exercise metabolism and carbohydrate feeding. He completed post-doctoral research in exercise metabolism at the University of California in Berkeley (USA and has worked in sport science service provision and fitness industry management. Gareth has a BSc in Sport and Exercise Sciences (Birmingham) and an MSc in Exercise Physiology (Loughborough University).
	Dr Kevin Tipton, Professor of Sport, Health and Exercise Science, Department of Sports Studies, University of Stirling, Scotland Kevin's research focuses on exercise, nutrition and muscle metabolism with emphasis on protein nutrition and metabolism in athletes, healthy volunteers and clinical populations. He has published over 50 papers, book chapters and review articles. He reviews for, and serves on the editorial boards of several scientific journals. His interest in exercise science extends to the application of the science to athletic populations. He has served on the IOC, FIFA and IAAF Sports Nutrition Consensus Conference committees and the UK Sport Nutritional Supplements Advisory Board.
	Tom Ellis, Strategy & Research Director, 1HQ Brand Agency Tom is Strategy & Research Director at 1HQ, a leading independent brand agency with a strong track record in creating and growing brands. Tom’s areas of expertise include consumer insight, brand strategy and innovation and he has delivered successful results for clients including PepsiCo, Nestle, Unilever, and Johnson & Johnson.
	Dr Jenny Pfleger, Regulatory Services, Leatherhead Food Research Jenny is a principal regulatory advisor at Leatherhead Food Research where she heads up the UK team of advisors. Jenny is an expert on UK food labeling and has delivered many training courses and conference presentations on this subject, often speaking about the European controls regarding claims. She joined Leatherhead in 1997 as a Scientific Advisor, specialising in food ingredient and functional food issues, before moving to regulatory services in 2002. Previously, she graduated with a BSc (Hons) in Food Science and Microbiology from the University of Strathclyde, and was awarded a PhD for her research on extruded starch at Nottingham University in 1997.

Sponsorship

Sponsoring an event at Leatherhead is an effective way for your company to stand out and catch the attention of potential prospects and current customers within the food and drink industry. As well as providing a means of introducing your company to delegates, sponsors are promoted through a number of communication channels in advance of the event, meaning that you can get your company’s name in front of additional prospects who may not actually attend the event.

A limited number of sponsorship opportunities are available for this event on a first-come, first-served basis:

Gold Sponsorship Package

Silver Sponsorship Package – £1,750 + VAT (2 more opportunities available)

Promotion to contacts in Leatherhead's extensive database
Company logo on conference website with hyperlink
Company logo on front page of delegate workbook
75-word description of company activities inside delegate workbook
Insert of company leaflet (max 4pp) inside delegate workbook
Company logo on welcome signage at venue
Table-top exhibition space at event (6 foot table) for lead generation and networking
Attendee list
One delegate place at the event sponsored

If you are interested in sponsoring Food for Sport: The Winning Edge, please contact Rosemarie Bramble on T: +44 (0)1372 822358, E: rbramble@leatherheadfood.com

Locations & Pricing

Member Price
£425.00 Plus VAT

Non-Member Price
£555.00 Plus VAT

Surrey Sports Park, Guildford, Surrey, UK on 06/10/2010
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